The Innovation Paradox — Milan 2015 

How will people find us?

Gorilla Wayfinding for Sbodio 32’s first exhibition for Milan Design Week. With very limited time and budget restraints, and no existing visual language. I extracted a visual language out of the black and white logo and the hexagon cardboard tables they were using for the exhibition. And I scouted a good building and asked for permission to paint on their facade. 

It was the first year exhibiting in Lambrate and they weren’t on the map or in the main street. So we had to get creative.

That was for Milan Design Week 2015. People found us. By 2016 Sbodio32 had 25,000 visitors and they were still using the same wayfinding! 

Exhibiting works have been featured on The Creators Project, Dezeen, Domus and CNN amongst others.

Visual Comms support inc. copywriting and last minute design rescues.

Video credit: Ivan Litvinenko

Ezgaat Architects, Milan (2015 - 2017)