Virtual Reality Cinema — Amsterdam 2017
How do you create an immersive and magical space?
The VRC in Amsterdam was born as a pop-up, and had become the first Virtual Reality Cinema in the world. &Samhoud Media (the owners) were looking to to evolve the brand, and establish it within its physical space.
I was taken on board as art director and designer to oversee the development and transition into a new identity, which was focused on the functionality and appeal of the space.
Themes: Multisensory, Cinema Nostalgia, Art Deco.
Roles: Art Director
Virtual Reality Cinema, Amsterdam (2017)