Virtual Reality Cinema — Amsterdam 2017

How do you create an immersive and magical space?

The VRC in Amsterdam was born as a pop-up, and had become the first Virtual Reality Cinema in the world. &Samhoud Media (the owners) were looking to to evolve the brand, and establish it within its physical space.

I was taken on board as art director and designer to oversee the development and transition into a new identity, which was focused on the functionality and appeal of the space.

Themes: Multisensory, Cinema Nostalgia, Art Deco.

Roles: Art Director

Virtual Reality Cinema, Amsterdam (2017)